I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we look at a pop band that I grew up listening to when I was a kid – Steps. When I was a kid I used to find music videos magic, I was addicted to them and I used to find some of the pop bands had the most amazing videos and in some ways I have them to thank for my obsession with them. I used to love Steps videos – they always came with a great dance routine (one of them i learnt and won a talent show with) and a really fun video. There are some from Steps that I loved and some of them I found so clever that even when I watch them now I am amazed and have a huge surge of nostalgia. So this month we celebrate a fun pop group!
Steps – Deeper Shade of Blue
Why did you choose this particular video?
This video really stood out to me as a kid as it looked so futuristic (yes i know watching it now it looks really outdated) at the time I was fascinated with this video and the way it looked and I guess when I look at it now, the way it was edited. Such a great video.
So, what is the narrative?
The music video is set in a futuristic world where they dance and keep turning into their darker alter-egos throughout.
Favourite parts of the video?
We have to talk about the graphics before we even enter the rest of the video – there is an animation that pops up at the top of the video which says that the video is filmed in ‘Super Step-O-Rama Vision’. This is a fun way to enter the video and also, I know it doesn’t now, but at the beginning of the noughties this graphics sequence looked really modern and it was a great way to connote what was going to come.
The one thing I have noticed a lot from Step music videos is that there is not a lot of cuts because they need to create a narrative for the dance routine to work on and reflect. This video right at the top has a really interesting way to introduce the narrative, it has a rotating image that feels like it is reflecting an old viewing system to sort of quickly get the location, who the characters are and what they are doing in a matter of seconds. Looking at this video all these years later I feel that this is still pretty modern as it could be interpreted as the viewer in a virtual reality headset. This all ties in nicely to the modern style of the music video.
The one thing that I really like about this music video is the really quick edits to the music. The cuts are sharp and because it is different to other Steps music videos you really notice these. Also the one thing that I really enjoy about this video is that the quick harsh edits happen throughout the dance routine means that you can still learn the moves if you so wish but also it means that you can also imagine Steps in the future.
Another thing that I really like about this video is the transitions that happen when the singers turn into their alter-egos. Each character has a different way that they change into these characters but they all use blurs or editing trickery for them to be effective.