Music

The Magic Of The Music Video! – Waterparks Month – Lowkey As Hell

I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we are looking at a band that ended up being at the top of my most listened for 2020 because their songs are so easy to listen to that I tend to have them on a lot without realising. I came across Waterparks in a really random way – I was lining up to see Yungblud in 2019 at PRYZM in Kingston (which was a gig I went to on a whim in the first place) and I got talking to some of the fans in the queue and they were raving about the gig they had been to the week before to see Waterparks. All I knew about them at first was that their lead singer had bright green hair and then I started to listen to them and understood why they had such a big following.

The reason that I have decided to write about their music videos is because I find them really unique and interesting, a few of them are directed by their lead singer Awsten Knight and I find that really fascinating and also really interesting to see that creative control being displayed and a really interesting band to watch for this.


Waterparks – Lowkey As Hell

Why did you choose this particular video?

This is another video that has been directed by frontman Awsten Knight and it is an interesting one, there was also two versions of the video released and one of them was a pop up video explaning facts about the video some true some funny which is actually quite fun. It was also fun to look at whilst analysing this video. Yet again there are some surrealist shots in this video which make the editing techniques fun again.


So, what is the narrative?

The main thing in this video is the band performing and the world sort of being created around them, instead of explaining this I thought I would add this video that they released with notes in as it points out all the key themes.


Favourite parts of the video?

The thing I like about this video is that it feels like the band are sort of taking a retro approach to this video. I feel that this style of shot has a panoramic feel to it – if you listen to the lyrics I do wonder I this is to connote and sort of reflect the year they had with the release of Fandom. I feel that the shot sort of also feels like the eye of the viewer looking into the band as a fan which creates more meaning to the shot and depth to it as well.

The one thing I really like is yet again colour Is symbolising a chabge in the band. The colours of the background is same as Awstens hair and usually the dye signifies new music and potentially a new album coming.

The final thing to mention about these section of shots have a jump cut edit to different clips. I feel that maybe again this could symbolise the variety of their career and life in the last year.

The next shot I really like is when someone is gardening and they are picked up like they are the weeds. I think it is a lot of fun and enjoy the camera trickery. I like the way that the two worlds collide and create a sense of fun to the video.

I find this next shot really interesting and I will explain why in a second. When the band get picked up and taken out of the shrubs because they are weeds they are thrown into a bucket which is what this shot represents. I like the fact that the camera lens style shot that was used in the first part of the video, I also like the way that the shot is colour graded to be bold and again highlights the colours on Awsten hair, I do wonder again if this is done to hint at new music on the way.

Screenshot of I’m A Natural Blue music video, 2015

Another thing about the shot in the bucket is that another music video springs to mind. I don’t know if it’s intentional but the video sort of mirrors this shot from their 2015 video for I’m A Natural Blue. Even if this is not the case I enjoy the perfect little accident, it feels like it is a great way to show how far they have come and connotes the progression as a band.

The thing I find really interesting in this video is the last shot at the end as it is really surreal and very unique to the rest of the song. I like the fact it is very unusual and brightly coloured and the way that both the song ends and the way that Awsten jumps of the swing feels like it is a hint the band are jumping into the new chapter for the group.

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