Music

The Magic Of The Music Video! – Waterparks Month – Watch What Happens Next

I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we are looking at a band that ended up being at the top of my most listened for 2020 because their songs are so easy to listen to that I tend to have them on a lot without realising. I came across Waterparks in a really random way – I was lining up to see Yungblud in 2019 at PRYZM in Kingston (which was a gig I went to on a whim in the first place) and I got talking to some of the fans in the queue and they were raving about the gig they had been to the week before to see Waterparks. All I knew about them at first was that their lead singer had bright green hair and then I started to listen to them and understood why they had such a big following.

The reason that I have decided to write about their music videos is because I find them really unique and interesting, a few of them are directed by their lead singer Awsten Knight and I find that really fascinating and also really interesting to see that creative control being displayed and a really interesting band to watch for this.


Waterparks – Watch What Happens Next

Why did you choose this particular video?

I chose this music video to be the first that I talk about because it was the first video that I saw by Waterparks and I found it really interesting. There are some great editing techniques used throughout that it is a video that you just want to watch the whole way through because there is so much to look out for. Which also is very clever as a concept if you look at the title of the song, you are pretty much watching to see what happens next!

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So, what is the narrative?

There is a lot happening in the video, the band are apparently trying to practice and they keep on getting interrupted. From reading online it was also directed by frontman Awsten Knight. It has a sense of surrealism to it which we will take a look at in the next section.


Favourite parts of the video?

The first thing that I find striking about the video is the opening edit, it is fast paced and also sets up the location to you for where the band are. In that first 7 seconds it feels like it is able to really set up the concept of the band and the video itself. If you listen to the lyrics of the song it is always about wanting more so to speak so the set up of all the trophies intertwined with all the instruments is very quick but also very effective to the eye and instantly allows you to enter this world. If you really take time to look at these shots as well you will notice that the circle and the sphere play a prominent part in the video. I am not sure if this is a deliberate but if we were going to analyse the cinematography of this it feels firstly it is a tunnel into the bands world (if you look at the shot of the tambourine above) and then it also could be analysed as an infinity loop maybe to portray these feelings of the lyrics never stop?

There is one thing I should point out if you are not a follower of the band, the lead singer Awsten tends to change his hair to bold bright colours whenever they are promoting a new album. This is important to highlight because as you can see his hair is bright green and throughout this video there will be a lot of shades of green throughout. From a cinematography perspective these ideologies of green become really interesting and I will be looking at it in different ways throughout. When Awsten is introduced to the video it is a continuous shot and the contrast of this to the quick shots at the beginning is really effective. Another thing I really like is when the music starts to change the footage is sped up, simple yet effective.

We have to mention the eyes in this shot because it will turn up a lot in the next few videos and is very clever on many different levels. The eyes in the shot are bright orange and the album Fandom album cover is dark green with a bright orange on the front. Whilst these eyes may be connoting the fact that Awsten is becoming possessed because he is starting to focus on all the things that he ‘wants’ if his band become huge but also I think it is a really nice reflection of the album cover and you see this used a lot through this era of Waterparks and I think it is very clever marketing techniques whilst also making it a strong prominent moment in the edit.

The last part of the video I want to talk about is the sections that have been edited to be speeded up, it goes so well with the tempo of the track and also really creates the emotion of the track. Simple but very clever. I like the fast parts of the video because again it creates this sense of surrealism which is very prominent in Waterparks videos.

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