As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we look at an artist that I solely made a decision to see him live by looking at his music videos. I tend to go to a lot of music gigs the nights that I work over night because they heighten your energy on shift. I saw that one of the evenings that I had a shift, Yungblud was performing a special album launch show. I had never listened to his music before but knew his name as it kept popping up everywhere. I knew that there was a lot of discussion and news around him at the time so I was intrigued to know what he was like. So I turned to his music videos and tried to make a decision as to whether to see him live.
I had recently watched Gotham and his whole persona instantly reminded me of Jerome. Also I could instantly see the Marilyn Manson, The Cure, Oasis and many more influences in his style and the way he was being portrayed in videos. At this point, I wasn’t sure if I liked him musically but the videos were definitely enough to convince me to go and check him out live. Seeing him live was a fantastic decision as he is a very talented and can put on an amazing show, read the full review here. This month however I thought it would be interesting to look at an artist who I totally judged first by his music videos. So, enjoy!
YUNGBLUD – Loner
Why did you choose this particular video?
I chose this video because it was one of the first songs that I really liked of YUNGBLUD – I really like this song as it has a lot of similarities to Oasis and the look and feel of the video has that sort of nostalgic feel to it.
So, what is the narrative?
Singing in roads and houses in the North near Doncaster where Dominic Harrison aka, YUNGBLUD is from.
Favourite parts of the video?
I really like the opening of this video, I like the fact that it is contrasted between a variety of shots. I enjoy the fact that there are basic with a hint of blue coloured to connote reality, black and white shots that feel like a connotation for the nostalgic element of where Dominic has come from and then these brightly coloured shots which to me connote the future and where his life is leading and it still feels like it is all surreal. The top of this video jumps between all these varieties of shots and it automatically engages with you and makes you want to watch the video.
The part of the video where Dominic is on the stairlift really highlights essences of the nineties to me. The way that he starts in the lower right hand section of the frame and then when the chair slowly moves up it then uses a light transition to bring him to the bottom is so effective. It really reminds me of Britpop style videos such as Oasis or Blur and I think that is why I connected with this video really easily as it has that sort of feel to it. A really simple transition but super effective.
The black and white sections of the video are edited together with quick cuts and white flashes. With this effects and the softer edges it really does feel like you are going through a reel of old photograph tape before they are developed. The shots I think are meant to connote the old and fun times he used to have with mates back in his home town but as a viewer you can really notice and define the key parts of this narrative.