As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we are looking at a pop star that growing up I would see a lot of their videos as they were on constant repeat on the music channels. I like Britney Spears music but her video were something that amazed me, I have talked about this time and time again on here that America always looked like this amazing place that was million a miles away that was so different to the UK. I found American Pop stars and bands music sort of had this impact and effect on me that it made me wish I lived in America as I always thought life would be perfect if I lived there. These music videos by American stars sort of had the Hollywood effect on me and hypnotised me.
There are so many music videos by Britney that are legendary and there are a few I have seen so many times that growing up they definitely had an impact on my editing and what I wanted from life – so lets have a look at them this month!
Britney Spears – Toxic
Why did you choose this particular video?
I mean this video is very iconic Britney isn’t it? Also it is a video that I found fascinating, even now it memorizes me. I have said time and time again in this feature that there are videos that wowed me as a kid and this is one of them, even watching it now, the way the graphics and edit is put together still blows my mind. There really is no videos like Britney.
So, what is the narrative?
There is a lot happening but basically throughout the video Britney is disguised as different women in different jobs to seduce men to then kill them or hurt them. It is all about getting revenge on someone who has cheated on her apparently, someone even compared it to a more brutal version of Cry Me A River.
Favourite parts of the video?
The way that a light flare is used in a pan to zoom through to the plane where Britney is, such a simple move but so super effective and creates a connotation that you are entering her world. Also as a transition I really like this, it is really simple but creates such an impact on those opening few seconds of the video and you can see the colour grade slightly change as well.
We have to talk about the diamond shot in this video – the outfit I remember was the thing that made the headlines but what is the thing that makes this shot stand out? The lighting, it is a phenomenal shot and has been graded in such a way to make it such an iconic part of the video and the Britney franchise. Everything shines, everything makes her have a sense of innocence whilst also underlying tones of mischief – very clever.
The face rip I think is the first time I had ever seen something like this on stage so this part of the video used to fascinate me. Even all these years later, you can see it is done so well, and really produces a great graphic even for the early noughties. We live in a different time now so if this video was released now I am not sure how it would go down, but watching this and taking it for the time it was, I remember thinking why is someone beautiful like Britney kissing someone like that? I know it is bad to say that in this day and age but I believe that is what the video was trying to depict and when you see the reveal you get it. Times have changed but this was such an obvious move I can’t see what else it was trying to connote.
The motorbike wheel spinning transition has been a part of this video I have always adored – it is such a creative way of pushing a narrative along and I love it and is inspires me to think of interesting ways to change scenes in my edits even today.