Today’s Featured Artist – INTERVIEW – Prime

Tell us about:

Your latest single you have released:

Jeff Took A Trip is our brand new single. Our manager described it as ‘a story of the mysterious and handsome title character taking a trip to a Northern seaside town and “what was in his pocket” will “make him some money”. An intoxicating blend of bluesy indie rock, electronic touches and soulful vocals’. A pretty solid description of it! Go listen, it’s pretty good! (Laughs)

Your first single and how you felt when it was released:

Our first official single was To Be Or Not To Be, in 2016, and although we invested a lot of time and money into the production it felt like a bit of an anti-climax, probably due to poorly done promotion. We released a remastered version last year to coincide with our compilation ‘Art/Facts’ which we released a CD of, and the song has reached over 100,000 plays online now, which was a massive surprise but a good one. Typical after we called it a day last year and decided to release our final material!

Your favourite song that you have created that is an album track:

There’s a nice track on our first album Before the After – from 2014 – called ‘Same Old Story’, it’s rough but it mixes ska and psychedelia and it’s something different for sure. And it’s short! Why does all music have to be so damn long these days? (Laughs)

Your favourite song to play live:

I loved playing Teen TV (also from Before the After), it was unashamedly Clash and Ramones inspired and if you weren’t awake to begin with you would be after that. The track has a nice sharp ending.

Your most emotional track:

In Summer meant a lot to me when we wrote it back in mid-2015, and it just developed into a real classic rock song, there’s a real story there. What begins as quite emotional, ends up being ‘F**k it, let’s make a new start to life’. I’m glad other people saw it as a feel-good tune.

The best lyric you have ever written:

“I don’t like work – work is for jerks / Stay in bed with the circus freaks” (From ‘In Summer’)

Describe the feeling you get when you walk on stage to do a show:

It’s a great buzz. Especially when you play somewhere pro like the o2 and fans from all over the country have took time to check out your music and are chanting along before you’ve even sung a note!

The hardest track to play live:

Our second single Bye Bye was always a bit of a nightmare, and it’s not too complex a song so I’m not sure why! It just goes to show that simplicity can be a difficult thing at times.

Essential items you always take on tour with you?

A decent book or magazine never hurts. Water, beer, whiskey… the normal things. (Laughs)

Describe your fans in three words:

We seem to attract normal and level-headed people who really love their rock and indie music. Not too many lunatics thank God!

A song by another artist or band you wish you had written:

Regret by New Order. In Summer is probably the closest I got to it, but it’s a beautiful rock song and I want it playing at my funeral. No plans for that any time soon though!

What we can look forward to from your band this year:

Our final single we are planning for late Summer, and it’s a lovely song by our guitarist Chris D Bramley called Sorry. We’ve got something pretty cool and retro planned for the YouTube video too. Inspired by the Master, Mr Hitchcock…

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