Taste Of States – This Week – Skittles Extreme Fruit Gum

Welcome To Taste of States a place where we celebrate the weird and wonderful food of the United States of America. This can be everything from the snacks that are available for a limited time to the foods that are classic traditions at events such as Christmas and Thanksgiving! Each week we will explore the facts and the history surrounding a different food.


The one thing that happens with well known candy brands is that they always try out new ideas and takes on their product and today we look at one that was around in the early noughties. In 2006, Skittles released a product called Extreme Fruit gum which was a version of the sweet that you could chew and blow bubbles with. It came with a spin on their slogan, instead of taste the rainbow it also came with Inflate the rainbow to really highlight the fact that it was a gum.

Apparently according to the history on the brand of Skittles, the year that these were released was also the year where they started to be more inventive with their approach to their brand with lots of interesting items coming on the market.

The Extreme Fruit gum came in many different flavours that were in each packet including blue raspberry, wild cherry, green apple, tangerine and watermelon. From reading reviews online, apparently no matter how long that you chewed the flavour of the skittle would not really go away.

The sweet was discontinued in 2007 and I have looked everywhere and cannot find a reason as to why because it looks like they were reasonably popular.

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