The Magic Of The Music Video! – Steps Month -Chain Reaction

I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we look at a pop band that I grew up listening to when I was a kid – Steps. When I was a kid I used to find music videos magic, I was addicted to them and I used to find some of the pop bands had the most amazing videos and in some ways I have them to thank for my obsession with them. I used to love Steps videos – they always came with a great dance routine (one of them i learnt and won a talent show with) and a really fun video. There are some from Steps that I loved and some of them I found so clever that even when I watch them now I am amazed and have a huge surge of nostalgia. So this month we celebrate a fun pop group!

Steps – Chain Reaction

Why did you choose this particular video?

This is another video that stands out in my head from my childhood, I think yet again it could of been on of the first videos I saw with a narrative in it. I used to be a big fan of H because whenever he was the star it meant that there was comedy to it and this video is no different.

So, what is the narrative?

H is wheeled into a hospital with all the other members of Steps being hospital staff and trying to help find a cure for his heart.

Favourite parts of the video?

The one thing that I think is really clever about this video is that the first 2 minutes of the song it is created to make the viewer believe it is one consistent shot without any cuts which I feel works really well in this video. The fact that there are no cuts up to that point makes the video have a sense of realism. It sort of creates a sense that you are in the real world and a place where there is no cuts in the way that you are feeling and that you have to deal with the current situation. Another thing about this shot is that there is a subtle shadings throughout that are a tone of blue this is emphasised in the next part of the video but it is also a clever way to link everything.

Before we leave this section of the video we have to talk about the transition between this and the next part of the song. The last part of the one shot section of the video we see H enter the operating theatre. The camera zooms into a huge light that turns on as we enter through the light to the next part of the video. This to me symbolises that H is being put under sedation so that they can ‘operate’ on him and we are now entering his dreams that he has whilst this is happening.

When it gets to the next part of the music video there is a lot of blue prominent and also the editing has completely changed. The shots are shorter and a mix of close ups and long shots of the dance routine. It is an effective way to transfer from the real life to the surreal and the colour grade being more vibrant also creates this bold vision. The editing between the shots becomes more erratic as the video goes on – very clever.

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