The Magic Of The Music Video! – Adam Lambert Month – For Your Entertainment

I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we are taking a look at a musician that is really talented and I actually came across him very quickly after American Idol through his music video for his debut single. I think it popped up one day on my Youtube home page and I clicked it and I was mesmerized. I love a great video with huge production and For Your Entertainment had it all. I watched it on repeat so many times I was addicted to the song and the video. I am so happy that Adam is huge today because he deserves it he is such a talented singer and I love seeing what music he brings out next. His videos are always good fun to watch and always have a lot to watch both in stye and editorially so lets celebrate Adam this month

Adam Lambert – For Your Entertainment

Why did you choose this particular video?

As I have said in the introduction, this is my favourite video of Adam’s, when it was released it was so different to any other music video that it stood out by a mile for me. I loved it so much i think i even bought it from ITunes (because in 2009 I used to buy music videos I loved so I could put them on my ipod). The reason I liked this video so much was because at the time pop was quite samey and similar and it was only Gaga that was really changing the dynamics of the music video. I liked the fact that it felt like a mix of a rock music style video intertwined into a pop video, I felt it was so unique. There are some really great editing choices throughout as well and used to really love watching the way that they intertwined between shots as well.

So, what is the narrative?

The whole video takes place in an underground nightclub where there is lots of dancing and the idea is that noone above ground knows what is happening below the ground…

Favourite parts of the video?

The opening shot into the introduction to Adam Lambert I think is a really interesting one and it is so well colour graded and edited that it really does feel like there is this secret club underground that is mysterious and daring. The street level view has the lights of the cars slight blurred so that it sort of connotes the world passing by as normal and sort of portrays the ‘heavenlike state’ of the upper ground and that we are moving below ground to something a bit more ‘devilish’.

If you look at the first shot of Adam he is walking down a dark corridor with a cold style colour grade only to be highlighted by the candles in the distance and also the orange glare on the wall that looks like fire. Also as the camera is panning from the high street there is a hint of red on the soil as we go down further and this is a great connotation for something ‘passionate’ and ‘daring.’ Also the fade to black editing that is fast paced creates all these emotions that are described above.

I love the editing in this video and the one thing that I am a huge fan of is the quick fast paced cuts that are edited in times to the beat of the song. These particular cuts show you alot as to what is happening in the video whilst also creating the drama that you would expect from an Underground club. It is a very clever technique and really highlights Adam and I can see why all these years later why I loved this music video. Also on a lot of these shots there is a lens blur so that the focus is always Adam in a busy room. Very simple, extremely clever.

Another technique that is so clever in this video is the shots where one is overlayed on top of the other to create this mystical vibe to the shots that feel like it is a connotation for getting drunk as well as there is so much happening you don’t know where you should be looking. These sort of shots happen ever so often in the video and they are there to create effect and when they appear you really notice them. Yet again, a really simple yet striking technique in the video.

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