As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we look at a band that I am not the biggest fan of but I really enjoy some of their music videos. I would say the only reason I bought the album Songs About Jane was because I really liked the music videos as they had a narrative, bright colours, or were just fun to watch. Maroon 5 songs were always around in the early noughties and they dominated the music channels so I thought this month it would be fun to look at their videos. Whilst a lot of them will be early Maroon 5, there will be some that are more modern and this is due to the fact that they were impactful when I first saw them. So let’s go!
Maroon 5 – Moves Like Jagger
Why did you choose this particular video?
This is a really catchy song and it has a really fun video to go with it. This video sort of has an uplifting vibe to it and you can’t really watch this song without singing or bopping along. The mix of old footage and new footage is really effevtice too.
So, what is the narrative?
People are auditioning in a room to show that they can dance and have the moves like Mick Jagger. The beginning of the video focusses on Mick Jagger interview and then it intertwines between new and old footage throughout.
Favourite parts of the video?
The music video opens with a black and white stylized amount of shots that make you believe that this is old footage. It is only when a brightly colored piece of text saying 2011 that you notice that this is modern. The footage is backstage of a stage being set up and people preparing for an audition. Then a piece of footage comes in of an old interview with Mick Jagger the way that it all smoothly. Both pieces of footage blend into each other seamlessly and creates A really lovely blend between history and fiction.
The video music starts to kick in and the color red and pink come in bright and prominent to connote the auditions are happening. The thing you notice right from the beginning is that the footage has been edited to look like it is old footage it is again a really clever trying to blend the lines of history and modern. The pink bring a fresh style to the video and connote the modern and allow you to focus on the dancers that are trying their best to re-enact Jagger. I feel that the bright colours also sort of reflect the bright and enthusiastic impact Mick Jagger’s dancing has had on music as a whole.
The one thing that is really effective in this video and is also starting to become a trend the more I look into depth of these videos is that the editing in the verse particular is hard on the beat. It is fast and sharp between old footage and auditions together which blurs the lines and creates a real fun tempo.
The tone of the video seems to change slightly when Christina Aguilera enters the video. It automatically slows down in tempo and uses dissolves to change between the shots of Christina. She is dressed in white and black. It really stands out to the rest of the video as the Intro of the singer is really is effective and gives. Christina a warm welcome.