As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we are looking at a boyband that was a huge at the end of the nineties and the beginning of the noughties – *NSYNC . I was more a Backstreet Boys Fan then *NSYNC however the one thing that could never go ignored was just how fascinating this bands music videos are. Some of their videos really did make a huge impact on the music industry and also on me as an editor.
N*Sync have some amazing videos and actually have inspired me in lots of different ways. For example, the Charlie Chaplin to the intro of Gone (above) was one of the first clips I saw that actually got me interested in Silent Comedy and I took it as inspiration for a silent film I produced at College called Mister Alf (pasted below).
So, with it being May, which is an iconic month for the N*Sync Play on words and also because they have so many fun videos I thought it was time to explore the world of boyband music videos as we haven’t done that yet.
*NSYNC – It’s Gonna Be Me
Why did you choose this particular video?
This is one of the best N*Sync videos and it is so clever, I remember when I saw this video and finding it just magic, i had never seen a video like this before and it blew my mind. The way that they came to life as toys was something that always fascinated me and I don’t think there have been many videos that have really extended to that sort of creativity.
So, what is the narrative?
The N*Sync Guys are Ken Dolls in a toy shop and they are trying to attract the attention of a girl.
Favourite parts of the video?
The beginning of the video the editing speeds up and slow downs as it ventures through the aisles to find the boys in their boxes. I adore the way that the editing speeds up and down with a swoosh sound effect underneath the motion – it is super simple but also extremely effective as it creates already energy to a video and makes you want to venture more into this world that you are being welcomed into.
The one thing that this video does which was also evident in Britney videos as well is that at certain parts of the video, the cuts are on the beats to create drama on the shots that are in the scene. The first one comes when you are introduced to the boys and there is a beat to change the shot to introduce them all the fact that they are dolls. It is so effective and one of the key shots that makes this video so effective.
Throughout the music video a motion blur zoom is used a lot in short and snappy ways to make your eyes pull focus to onto what the important parts of the narrative are when it progresses. It does it a lot as a way to jump between the dancing and the narrative. It is really effective and it creates energy and tempo to the video as well.