As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we look at a band that I am not the biggest fan of but I really enjoy some of their music videos. I would say the only reason I bought the album Songs About Jane was because I really liked the music videos as they had a narrative, bright colours, or were just fun to watch. Maroon 5 songs were always around in the early noughties and they dominated the music channels so I thought this month it would be fun to look at their videos. Whilst a lot of them will be early Maroon 5, there will be some that are more modern and this is due to the fact that they were impactful when I first saw them. So let’s go!
Maroon 5 – Animals
Why did you choose this particular video?
Even though this video has some ‘pretty sexy moments’ like a lot of Maroon 5 videos the thing I like about this video is the creepiness of it as it feels very un Maroon 5 like. The narrative is prominent from the start and it just gets creepy for the fact that Adam is a butcher throughout and also the editing is really effective in this video.
So, what is the narrative?
A butcher has a strong and dangerous obssession with a girl and he follows her around, takes a lot of photos and breaks into her room at night to take photos and look at her. There is a ‘dream’ sequence where he is imaging them together sexually where they are covered in blood falling from the skies.
Favourite parts of the video?
The beginning of the video really sets up the narrative well for this video the way that is shows the woman entering the butcher shop and then it changing to a a number of quick shots with a camera noise introducing the name of the video and the band as well as teasing up the dark side of Adam’s character. These quick shots automatically create a haunting side to the video before it has even begun.
Before we go any further we HAVE to talk about the colour scheme of the video as it does something that I love about cinematography. One of my favourite lessons I learnt about film production from an early age (and if you don’t want to ruin films maybe dont read this paragraph as my mum has told me it has ruined many murder shows for her) that the colour red has a huge part to play in this video and this makes me excited to watch. Right from the start the colour is introduced on the walls, on the woman’s shirt and it gets stronger throughout. It connotes passion, murder, death and gore. It creates the twisted side of this video and again this is something i could write a whole essay on but I won’t I will keep it very short but keep an eye out for red you will notice the power it plays.
Now we have to talk about another color that is used a lot in this video as well – the dark shades of blue. This comes into play a lot when Adam is acting as the stalker. It creates the sense of the dark side of this character and contrasts the red really well. (Also keep an eye out for the use of red in these shots – an example above)
Throughout the song there is a lot of quick edits that are sharp and snappy, this is highly effective as it really creates the drama in the video as there is a lot happening all at once. Ever so often there is a quick glitch to portray the camera and also the evil side.
We also have to talk about the final shots in the video as well when we enter the real dark imagination of Adam’s character. There is a number of shots of Adam and the woman naked, kissing with blood pouring over them. The set up of this shot really brings the sinister world sort of together as the red is prominent and the lighting of creating a silhouette creates this really dark portrayal. The quick shots between the shots also make it really dark as well and it works extremely well.