The Magic Of The Music Video! – Maroon 5 Month – This Love

As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we look at a band that I am not the biggest fan of but I really enjoy some of their music videos. I would say the only reason I bought the album Songs About Jane was because I really liked the music videos as they had a narrative, bright colours, or were just fun to watch. Maroon 5 songs were always around in the early noughties and they dominated the music channels so I thought this month it would be fun to look at their videos. Whilst a lot of them will be early Maroon 5, there will be some that are more modern and this is due to the fact that they were impactful when I first saw them. So let’s go!

Maroon 5- This Love

Why did you choose this particular video?

Whilst this wasn’t the first single off of this album, it is the first music video and song I remember hearing from the band and it was a video that I saw a lot as it was always on. I really liked the bright colours, the style of the video and always watched it if it came on. Whilst there is a lot of ‘sexy’ scenes in this video, it was the courtyard shots I really liked as I don’t think I had seen a music video that colourful for a while.

So, what is the narrative?

Apparently the music video is based on Prince style music video and was deliberately over sexual to confuse people and that it was a very ‘pop’ star thing to do. The video actually features Adam Levines girlfriend at the time (and this is a pattern we will see in a later video) .

Favourite parts of the video?

The opening shots of this video I always found so striking as the colours of the orange, pink and blue are very bold and very vivid and then ever so often there are shots of the bedroom that is a much faded shot with not a lot of colour and it contradicts so well. I really like the bright colours as pink and orange sort of don’t work together but the way that everything is really bold it makes it stand out really well.

The transitions in this video are interesting the way that it links between the singing and the scenes of the bedroom. There is a slide wipe used to jump back into the ‘action’ and it is effective because of the way that Adam looks in the direction that the wipe comes, it feels like a sort of connotation that this is what he is thinking about.

Two thirds through the song there is a shot where Adam is in a bright red hoodie and the shots are quick and blurry as the background constantly changes behind him. The use of the colour red feels like it is connoting the passion of love and the fast pace to me portrays the speed of which their relationship has come to an end. Also the colour orange has started to become lighter which to me connotes that since it is ending he feels a sense of hope. It uses a really intetesting light transition throughout this scene and it is really effective.

By the en of the video, you notice that the scene has got really light and that when she does appear again all the light and colours around her has gone dark as well. You will also notice in this shot that the floor has also turned to sand – whilst it may of been there before you notice it more at the end and also the fact that the band are all wearing light colours.

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