Taste Of States With John Egan – This Week – Cheetos Sweetos

John Egan is a comedian from Green Bay in Wisconsin and when he is not making audiences laugh their socks off he is trying all the new weird and wonderful food and snacks that America has to offer! We have teamed up with John to bring you on this magical and sometimes tasty food journey!

We are going to delve into the facts and origins of the food and then will have a One Take Review by John. So, ladies and gentlemen welcome to the world of TASTE OF STATES


Screen Shot 2018-01-14 at 14.28.49Today we look at a product that took a turn on the normal crisp that you get and gave it a completely different twist to what you would normally expect. Now for those who do not know what a Cheetos is let’s start there first. They are basically in basic terms a sort of Wotsit – a puffed cornmeal snack that is cheese flavoured and produced by the PepsiCo.

Back in 2015, the brand decided to take a completely different turn on the popular crisp to create something new and unique for the Easter holidays – by turning these popular snacks sweet. The product that was created after much research and understanding of the market was a cinammon sugar flavour. The team at Cheetos tested an array of different products to see what would work at that time of the year and after a lot of investigation and looking at consumer behaviour they created a flavour and a style that was new but also was aimed to keep the Cheetos Brand at bay – Cheetos Sweetos.

The crisp were available in a lot of the shops and were approx about $3.80 to buy. The were also a snack that had a lot of mixed reviews with one writer saying they were ‘probably the worst thing to come out of junk food that I’d buy again tomorrow’  – Maxim review.

So how good or bad are they? well John was on the case!

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