The Magic Of The Music Video! – The All-American Rejects Month – Gives You Hell

As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we look at a band that I have always liked from the first album when I was at school I think I came across their music initially through the music video for Swing Swing and really liked them and found them very different to the music I was listening to. Since that first song I have been a fan but some of their music videos are truly amazing the editing techniques that are used to create a narrative. That is why we are looking at them this month!

The All-American Rejects – Gives You Hell

Why did you choose this particular video?

I have always enjoyed this video as it has a really fun narrative to it. Yet again, Tyson Ritter takes lead in more then one role. I always enjoyed the comedy that is depcited in the video editing it is a lot of fun.

So, what is the narrative?

Tyson Ritter plays the leads and it is about two families that live next door – one of the Tyson’s is is reserved, lives a very quiet and ‘perfect life’ and the other Tyson stays up late and has the ‘rock star life.’ At the end the girlfriends suggest they both switch lives for a day to experience the difference lives they live.

Favourite parts of the video?

The first thing that is really interesting about this video is the colour grade. The video is around two different versions of character and depending on what one the narrative is focussed on the colour grading changes. For example the first part of the song is looking at the rock n roll lifestyle so the colours on all of the shots about them are bright, bold and really contrasted as to the neighbours which is faded and more pastel. You think at first this is the trend thoughout but you notice that when the neigbhour story is being told the contrast shots focus on him. simple but clever to highlight the narrative.

Lets have a look at the suburb version of Tyson – there is a lot of focus in the in the cinematography on the colour yellow and pastels – for example look at this shot above. The shirt, lemonade and house is a shade of yellow and then the woman’s dress and sky is a a shade of blue. I think it is meant to represent the family style of the 1950’s when everyone would be the ‘perfect family’. However What is really interesting is the items that are dark – the car and the stereo. These are the two objects that end up causing destruction and mayhem to the narrative so I think it is really interesting the color choice to juxtapose the ideology of being perfect.

Another part of the video that I really like is when the narrative and them music collide. There is a section where the neighbors put speakers on the lawn as well as get all of their friends megaphones to start shouting at their neighbour and it is in the part of the song where the singing becomes chanting and it works really well. Again the colour scheme of the grade works really well in this shot – the dark colors yet again show the mischief that is happening and the fact that the house is multicolored connotes rebellion in this suburban area of living.

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