The Magic Of The Music Video! – *NSYNC Month – Pop

As you may know, I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we are looking at a boyband that was a huge at the end of the nineties and the beginning of the noughties – *NSYNC. I was more a Backstreet Boys Fan then N*Sync however the one thing that could never go ignored was just how fascinating this bands music videos are. Some of their videos really did make a huge impact on the music industry and also on me as an editor.

*NSYNC have some amazing videos and actually have inspired me in lots of different ways. For example, the Charlie Chaplin to the intro of Gone (above) was one of the first clips I saw that actually got me interested in Silent Comedy and I took it as inspiration for a silent film I produced at College called Mister Alf (pasted below).

So, with it being May, which is an iconic month for the N*Sync Play on words and also because they have so many fun videos I thought it was time to explore the world of boyband music videos as we haven’t done that yet.

*NSYNC – Pop

Why did you choose this particular video?

I remember when I first saw this music video, like I have said throughout these articles I never followed *NSYNC but their music videos always stood out. This one in particular I remember as it was so different to a lot that I had seen and it really appealed. I love the editing in this video and I think out of all of the videos this one has the most edits in it I really truly appreciate.

So, what is the narrative?

.A girl is in her bedroom just chilling when an advert starts talking to her, which happens to be Justin Timberlake advertising something called ‘Pop’. We are then dragged into the television to experience what Pop music actually does.

Favourite parts of the video?

pop 1

The thing I like about this video is that even though it is actually heavily edited throughout it starts with an edit within and edit of an advert of Justin Timberlake advertising the world of ‘Pop’. I think this was the first time I had ever seen this technique used before and straight off the bat it fascinated me. I really adore the way it is so brightly coloured and also really quick and unique edits to make it look glitchy. I also used to be fascinated as to how the advert bubbles come out of the computer screen and drag the girl into the world of the television advert.

pop 2

I think this was the first video I saw where the visual was edited so well to the music  and even today I watch this video and think wow, it is so good I actually wish I could of edited it. I cannot just pick on particular area it is the whole video but I think the lead up to the first chorus is particularly special. The bounce edits, the way the decks are used as a transition, the way that the camera moves in and out with  slick transitions, it is just so clever.

pop 3

The only other piece of this video I want to mention is the dance break, this was another section that completely fascinated me and even to this day it still is so creative. I love the way that the guys are dancing and whilst they are it is cutting between different outfits. I really don’t have many areas of this video I want to pick apart because I think this is really one of my favourite music videos. I may not of been the biggest *NSYNC fan but I am a huge one of this video.

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