Every month we will take a look at the music videos of certain artists and bands more in depth to explore just why I love them.
I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.
Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.
This month we are delving into the world of McFly and their videos. When I was a kid, their music videos were always on television and some of them are really good and they deserve to be in the limelight. So this month we are celebrating the wonders of this creative band.
That Girl – McFly
Why did you choose this particular video?
This is such a clever video that I felt that I had to mention it when talking about McFly music videos. I am not a fan of this particular song but the video is so clever, creative and it is so advance that it is way before it’s time.
So, what is the narrative?
The band are a box of plastic figures that need to be assembled so that you can make the group. There are instructions that come to life and eventually so does the plastic figures.
Favourite parts of the video
The graphics are the star of the video – the instruction manuals when they start moving to assemble the structures is so clever. As a kid, it blew my mind and thought it was so clever. It was so innovative and incredibly unique.
Another thing that is phenomenal in this video is the blend between the graphics and the reality. You see human hands bringing the box out onto the table and then putting the plastic on the table. I cannot explain as someone who does graphics how inspired I was by this as a kid.
Finally the last thing I want to discuss is the fact that the real life band are also incorporated in the music video on the side of the cardboard box. You see it a couple of times throughout the video but it works so well even though it is really simple.
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