Welcome BACK to the Magic of The Music Video feature! We have been having a break from this but now it is back and this time it is on the new day of Saturday afternoons! Every month we will take a look at the music videos of certain artists and bands more in depth to explore just why I love them.

I am a Video Editor – and one of the things (probably the main thing) that inspired me to work in television post production was actually music videos.

Music videos are one of my favourite things in the world and I spent hours and I MEAN literally hours when I was growing up watching them Even now in the modern world, I can find myself getting lost on YouTube watching music videos for hours on end – they are an addiction.

This month we are delving into the world of Machine Gun Kelly (or MGK, whatever you prefer) and taking a look at some of the videos that I personally feel have some great editing techniques.

I Think I Am OK– Machine Gun Kelly

Why did you choose this particular video?

I think this is an important video to highlight as it is sort of the ‘history’ in music when MGK, Yungblud and Travis Barker would collaborate a lot. It is a video that has a lot of interesting graphics and editing choices that I felt I needed to include.

So, what is the narrative?

It is set in a back of an apartment area where there is a mini gig happening spontaneously.

Favourite parts of the video?

The first thing I want to mention is the graphics transitions as there are some fascinating ones used throughout. Some of the highlights include the peeling sticker on the head of MGK and old photographs. Since this video has three stars in it they are simple but incredibly effective in delving into them to pass through the narrative.

Another great thing about the video is the editing techniques. The stop animation effect intertwined with slow motion works really well. It has elements of Adam’s Song music video by Blink-182.

The camera angles also work incredibly clever in this video as it brings you into this new world. They are up close throughout and welcoming them into their world. Also guest appearances from Halsey and Mod Sun.

Thank you again for all your support in reading and engaging with the website.

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